fraenk4awards

Casefilm

Hey friend.

We are .

Intro

We are here to make mobile telephony easy.

And it works: whoever uses our service is happy.

4,7-stars-in-Appstore-happy.

We want to make more people happy.

The challenge

The problem: We can´t, if they never heard of us.

Since we don´t have huuuuge media budgets like other telco companies we needed a clever way to become talk of town.

The idea as simple as our App

The idea

We make our customers tell their friends about us.

Yes, “get your friends to get fraenk”.

That´s literally the idea.

How it works?

Easy. Every fraenk user gets a unique code he can give to friends. If a friends downloads fraenk and redeems this code, both get 3 gigabyte data volume on top.

And the best thing: over a short period of time people could get unlimited friends – and unlimited data volume.

The new friend gets an own code to share and gets 3 gigabyte again for every friend – you know the deal.

Okay, great foundation.

The campaign

Now lets tell the world about fraenk4friends. With a catchy song that gets stuck in their heads.

We put some social ads on top on where to find new friends. Like this:

And this:

The results

People shared their codes. No, not only shared. They made memes, posted, printed, flooded instagram and facebook, made shirts, tagged toilets and let the whole world know: Everything is better with fraenk… eeeehm, with friends. Everything is better with friends.

Users started to spread their codes. Like, everywhere. Under our YouTube videos. On Instagram. Facebook. In their videos. On our website. In the streets. On shirts. Everywhere.